The evidence is clear. According to eMarketer, for 80 percent of professionals, email marketing drives customer acquisition and retention.
MarketingSherpa reports that 61 percent of consumers enjoy receiving promotional emails weekly. 38 percent of respondents would like emails to come even more frequently. 88 percent of smartphone users actively check email on their phones, states a Pew Research Center report.
These email marketing statistics prove just how valuable email marketing could be for your manufacturing business. Leveraging email marketing, manufacturers can create deeper relationships with a wider audience at minimum cost and better return on investment in comparison to traditional media.
Here are few reasons why manufacturers should start doing email marketing campaigns, if they are not already.
Email is the best way to share content, with regular updates in the form of newsletters with your customers, providing information on new product launches, detailed product insights, upgrades in a product line, what’s going on in the company, and just about anything else that helps maintain a presence in an audience’s mind.
Gone are the days of placing an advertisement in a newspaper, magazine, or on television, with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their interest, demographics, location, or any other data. Targeted emails are, by definition, personalized, ensuring that your audience receives content suited specifically to their needs, fostering a higher conversion rate.
The entire process, from sending an email to opening it and clicking any link, is tracked, giving results in a matter of seconds. You would get the information on the recipients who opened your email and on which links they clicked on, so that you can follow up accordingly. With so many people accessing their email on smartphones, you can reach your target audience anytime, anywhere.
Return on Investment
Email is one of the best marketing channels when you compare the ROI with other channels of digital marketing like social media. The Direct Marketing Association reported that email campaigns averaged an ROI of $38 for every $1 spent in 2015, with 20 percent of companies reporting an ROI of $70 earned per $1 spent.
And last, but not least, email marketing is green! Think of all the trees you are saving.
Whether you want to increase brand awareness, reach your prospective customers or strengthen your relationship with existing customers, email marketing will give you the tools which would benefit marketing your manufacturing business.
How are you using emails to promote your manufacturing business? Let us know.