Leveraging videos for training in manufacturing

With the rapid rise of smartphones, shrinking attention spans, and budget constraints, the way eLearning is designed, developed, and delivered has changed. If organizations want to better align with employees, educational content has to be just-in-time, easy to access, and cut down into shorter, more easily digestible pieces. For these reasons, traditional eLearning methods have given way to microlearning. It is the new way to impart learning and training in almost every industry.

For imparting microlearning-based training, videos can be a highly effective medium.


Most millennials prefer to learn through videos. This is reinforced by the fact that YouTube is the second highest content search service used after Google. As per a Forrester Research report, 70 percent of millennials visit YouTube at least monthly. But they are not alone. 58 percent of generation X and 49 percent of baby boomers prefer video over other mediums. Millennials are the ones who are going to make up 75% of the global workforce by 2025. So it is important to prepare and provide training in this medium. Manufacturing organizations should leverage videos in their marketing as well as in their training programs. Here are a few types of videos which can be created as part of an eLearning training module:

Introduction video

This type of video can be an informative way to give a general overview of company history, product offerings, services provided, locations, or annual revenue figures to new hires. This type of video can be a good way to introduce the company to potential customers in sales meetings or even at trade shows. Bring your facility and manufacturing processes to the trade show floor through video and keep people engaged in your brand once they are at your booth.

Video tours

Record a narrated walking tour of your office campus, facilities, or plants. It is great way to introduce new hires to their workplace, or inspire confidence and excitement in potential employees as part of recruitment efforts.

Instructional video

Manufacturers can accelerate learning for their workers by creating instructional videos on any number of work-related topics. Developed using the know-how of industry experts and veteran employees, these videos communicate key information on such things as the various production processes relevant to a particular industry sector, or serve as a step-by-step tutorial for how to perform a particular task on the shop floor.

Industrial safety training

Learning experiences that stick can be created using safety training videos. Educate your audience with safety tips related to working on a shop floor along with steps to ensure compliance with laws and regulations.

Demonstration video

Demonstration videos work well when you need to train your audience on how to use a particular product or service. The power of the visual medium allows team members to watch the video over and over again until the information is understood. It’s an excellent way to clarify “how to” steps.

Animated video

Animated videos are the best way to explain complex manufacturing concepts and processes. Learners easily understand the topics after viewing, and the information will remain in their mind even when they are back to doing their jobs.

Role-playing video

Role-play is a great option when you want to present a situation that your audience will encounter on the job. The audience will better understand the various problem scenarios inherent in their line of work, helping them to avoid accidents and be better prepared.

Customer testimonial

When customers speak about your company, a positive buzz for your brand is bound to be created. A testimonial is the best medium for creating brand awareness. Manufacturing companies can host these videos on the company intranet, LMS, or custom YouTube channel. YouTube allows for the most important videos to be accessible to potential customers as well as employees.

Short videos with clear communication can cut down on training expenses since they eliminate the need for repetitive live training for each new hire. It is also becoming increasingly easy to create videos, with well over a billion smartphones in the world equipped with video editing capability. Moreover, today’s most common video formats transition seamlessly across devices, allowing a learner to move from desktop to smartphone to tablet without interruption.

Video-based microlearning is here to stay. Manufacturing companies leveraging video in their eLearning and training programs will surely remain ahead of the curve.

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